Anatomy of a Homepage Redesign


At StackCommerce, we build white-labeled shops for publishers who want to monetize their content. Given this, one of the main considerations when approaching the redesign was to design the page in a way that can have multiple variations and layouts so each publisher could customize their layout to match their needs. With over 250 different publishers, being able to differentiate the shop’s look and feel was important.


  • modular elements
  • clean look & feel
  • showcase images
  • customizable layout configurable in an admin tool
  • sample of different offerings/multiple avenues for user to navigate through